5 Billion Targeted Ads Can’t Be Wrong
An announcement came from Northern California this week from AdMob, the world’s largest mobile advertising marketplace. They have announced that the firm has served over five billion targeted ads since the launch of the site in December of 2006.
The fast expansion is attributed to the growing number of mobile web sites, advertisers and the natural increase of mobile internet users. CEO Omar Hamoui reinforced this in a statement made in a press release, “AdMob’s growth is a testament to the growth of the mobile internet and proof that advertising business models are viable in mobile. Mobile is a unique environment with new challenges and we are proud to work with our publishers and advertisers to unlock the enormous opportunity in mobile marketing.”
AdMob serves targeted banners and text ads for mobile sites using contextual and demographic information that fits into the mobile specific parameters. The top Markets (by ads served) as reported by AdMob are the U.S. (45% of impressions), South Africa, United Kingdom, India, Germany, Australia and Israel.
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