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ValueClick Shares Decrease In Q2

Written on

Jul 31, 2007 

Author

Sarah Novotny  |

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ValueClick Shares Decrease In Q2

ValueClick is reporting good news and bad news from Q2. Unfortunately for shareholders however, the bad news is outweighing the good news. Monday, the company reported that shares have dropped about 23.5% due to a $10 million loss in their promotional lead generation business, despite the fact that there have been gains in behavioral targeting, display advertising, affiliate marketing and comparison shopping businesses.

Second-quarter earnings rose from $14.4 million to $17.6 million which translates from 14 cents to 17 cents a share, yet the estimated consensus analysis was projected at 18 cents a share. The gross profit for the quarter however was up 13% from last year, coming in at $99.6 million.

The new prediction of sales has been brought down from $655-$665 million to $645-$660 for 2007. The company also announced the completion of their acquisition of MeziMedia which is hopefully going to contribute to their search engine and search optimization abilities.

By the end of the day Monday, the stock had done slightly better, but still closed at 21.01 which put it down 19.22%.

The decrease in market price has actually had analysts increasing the ratings of the company and claim that the firm is in a much better position for buyout. ValueClick CEO Tom Vadnais said, “We will soon be the only independent ad-serving company of size.” They have been approached by potential buyers interested in the company for their services which could compete with the Google/DoubleClick merger.

James Zarley, executive chairman explained that the company is going to be cutting $7 million in cost from their lead generation business by downsizing staff and consolidating technology.

Tags: ad-serving, finance, Q2, share-value and valueclick

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