ValueClick Acquiring MeziMedia for $352M
ValueClick plans to acquire MeziMedia in a deal valued at $100 million with a possible top price of $352 million based on performance results, is a further move into comparison shopping for ValueClick, which owns the popular site PriceRunner.
Los Angeles-based MeziMedia, founded in 2001, achieved revenue in 2006 of about $40 million with web sites such as MoreRebates.com, Smarter.com, and CouponMountain.com. It also has launched comparison shopping web sites and maintains operations in China. “MeziMedia is consistent with our acquisition philosophy and gives ValueClick comparison shopping scale in the U.S., greater search marketing expertise and a presence in China,” said ValueClick Chief Executive Tom Vadnais in a press release.
It’s the latest in a laundry list of deals involving comparison shopping sites. In June, Providence Equity Partners Inc. acquired a majority interest in comparison-shopping site NexTag Inc. for approximately $830 million.
ValueClick has hinted about a number of deal-related rumors, but as a target not an acquirer. It remains one of the largest and most profitable remaining independent online-advertising companies trading in U.S. public markets.
In May, ValueClick said that it is being investigated by the Federal Trade Commission for its lead-generation practices that include free gift sites. Value Click CEO recently resigned his top post to take a more operational position.
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