U.K. Pulls Ahead Of The Pack
eMarketer has put out a new study that predicts that online advertising expenditures in the U.K. will outpace that of the U.S. and other industrialized nations in the years to come.
Last year Britain saw a 47% leap in the online ad spending. The report expects that number to increase by 31% this year and 23% in 2008.
The continued growth will push the U.K. forward should the momentum stay in the double digits. 2007 is expected to see more than half of all online ad spending in western Europe, spent in the U.K.
There is also the projection that about one fifth, or 18%, of all marketing dollars spent in Britain will go online this year.
Should the predictions of the survey come to fruition, the value of British online advertising will more than double between 2006 and 2011, raising from 2 billion pounds(or almost $4 billion) to 4.5 billion pounds(or $9 billion).
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