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THE 2007 MASHUP – 7/16/07

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Sarah Novotny  |

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THE 2007 MASHUP – 7/16/07

THE 2007 MASHUP
Date: 07/16/07
Location: Hotel Nikko, San Francisco, CA
Description: Generation Y is the first generation that is totally wired. Technology is an integral part of being young today. It helps younger people stay hyper-connected to their peers, empowers them to express themselves and transforms how they consume and create media. Marketers and media producers who are targeting todays teen and youth markets need to gain a deeper understanding of the role that technology plays in young peoples lives  and in the larger youth culture. Ypulse, the leading independent blog for youth and teen media and marketing professionals, building on the success of regional Mashups in New York, Los Angeles and San Diego, will present a national Mashup July 16 to 17 in San Francisco. The 2007 National Mashup will focus on how to use technology to reach the totally wired generation.

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