Scientific Marketing And Offer Design:Pricing, Bundling, And Customer - 7/09/07
SCIENTIFIC MARKETING AND OFFER DESIGN: PRICING, BUNDLING, AND CUSTOMER
Date: 07/09/07
Location: MIT Campus - Cambridge, MA
Description: Participants will spend 2 intensive days learning about how a firm can create innovative promotions that will achieve strategic objectives utilizing historical data sets. A firm’s objectives range from maximizing profit or revenue to maximizing market share in the presence of competition. Currently, firms attempt to solve this problem by employing disparate techniques from data mining and predictive modeling. However, a usable consistent methodology for promotion design is still lacking. This course will present a comprehensive approach for optimal promotion design, which integrates state-of-the- art data analytics, marketing science, and optimization. Marketing, merchandising, product managers, statisticians and data analysts will find this course invaluable.
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