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Preference For Pro Adult Videos Reported

Written on

Jul 26, 2007 

Author

Sarah Novotny  |

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Preference For Pro Adult Videos Reported

A new report out by Pew Internet & American Life Project about online video says that more than half of online watch online video, about 19% of which watch or download video content on a daily basis.

The results stacked up to show that 62% of online viewers prefer professional video content, where 19% prefer content created by amateurs and 11% do not have a preference either way. 27% of the online audience watched videos on YouTube which hosts a combination of professional and consumer-generated video.

Only 13% of viewers watch online video ads including commercials and a total of 2% were reported to watch ads on a daily basis.

Mary Madden, the senior research specialist at Pew Internet stated, “We wanted to pick up on the Super Bowl effect of people using the Internet to watch commercials or ads after the fact.” The most popular are content categories with overlap like news, TV, music, sports, commercials, etc. which lend themselves to Internet browsing patterns. Madden addresses this by saying, “News has a foothold in this realm. The nature of news content is short, bite-sized clips. They lend themselves to online.”

The report has shown that mostly young adult males watch uploaded content. “Young adults are what we call the most contagious carriers in the spread of online video. They are most likely to share links, more likely to upload video themselves, and feed the discussion of online video with things like posting comments and rating content,” said Madden.

The majority of adult views happen at work and the report contributes the number of one in four adult viewers are using company time to download whether or not it is work related.

Tags: online-video, pew-internet-american-life-project and video-advertising

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