PLANNING & BUYING OF INTERNET MEDIA – LEVEL 2 – 7/25/07

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PLANNING & BUYING OF INTERNET MEDIA – LEVEL 2
Date: 07/25/07 – 07/25/07
Location: Friars Club, New York City
Description: The first half of this course covers fundamental components of search engine marketing including search engine optimization (SEO), pay for placement ads, keyword research, bidding strategies, and more. The second part of the curriculum covers advertising opportunities in blogs, podcasting, word-of-mouth/viral marketing, advergaming, mobile and video advertising.

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