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PARAGON MEDIA – MEDIA PLANNING & BUYING SEMINAR – 7/19/07

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Sarah Novotny  |

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PARAGON MEDIA – MEDIA PLANNING & BUYING SEMINAR – 7/19/07

PARAGON MEDIA – MEDIA PLANNING & BUYING SEMINAR
Date: 07/19/07 – 07/19/07
Location: Los Angeles – Loews Santa Monica Beach Hotel
Description: This 1-day program for advertisers, media sales reps, ad agencies and buying services is ideal for those who simply want an overview of the media planning & buying process. Participants learn how an advertiser translates their marketing goals into media solutions and how media is selected & purchased. Basic terms & concepts are covered along with a review of each major medium, how each medium is used, its value to the advertiser, the problems facing each medium and the potential impact upon the advertiser’s message.

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