Microsoft Gets In The Online Apps Games
During an annual meeting with financial analysts, executives from Microsoft proceeded to describe how the company is planning to alleviate the pressure from competing companies such as Google, who have been detracting from Microsoft’s profits by offering free web-based applications.
The firm has started to lay the ground work for a transition that will turn it into a software services company. They will be adding internet-based features to Excel and Office that resemble those offered by Google.
Microsoft CEO Steven Ballmer spoke to the New York Times about the plans and said, “We’re moving toward a world of software plus services.”
Ballmer expressed his doubts about Google’s confidence that most applications will eventually be housed online. He adds that people will never fully be comfortable with the migration of software to “the cloud,” (the term for software and hardware that is accessed by the internet).
He ended by saying, “People tend to get weird and extreme about this. Does everything move to the cloud? I think that is wrong-minded.”
Article Sponsor
More News
Reader Comments.
No comments yet
Leave a Comment
Spotlight
Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...
Latest News
- Media6Degrees Announces Commercial Launch December 1st 2008
- Whither $400 million in GM Ad Spending? December 1st 2008
- Twittering Disasters December 1st 2008
- Huffington Post Reels in $25M December 1st 2008
- Microsoft, Yahoo Search Deal a No-Go December 1st 2008
- I Got Me the Cyber Monday Blues December 1st 2008
- Strange Bedfellows: Obama and Spears Top Yahoo Searches December 1st 2008
- Thank God For Office Sex November 26th 2008
Features
- Quality Video: DIY (Cheap) or Else December 1st 2008
- Will Widget Channel Be Tuned In? November 26th 2008
- Internet Vs. TV Smackdown: Friends or Foes? November 25th 2008
- Search Marketing Is Better Than a Bailout November 24th 2008
- With Ads, Pretty Is as Pretty Does November 21st 2008
Reader Favorites
Classifieds
Most Commented
- Targeting Is the Ad Network "Killer App" (7)
- Vengence is Mine Saith Ballmer (6)
- Study: Blogs Beat Social Networks on Purchase Influence (5)
- Federal Bailout Proposed for Online Ad Industry (4)
- Ad Networks That Buck the Downward Trend (4)
- When Boomers, Gen Y Collide (4)
- Self-Serve Ad Exchange: This Century's Strowger Switch? (3)
- Bust-Outs and Layoffs: Apple, NBCU, Nokia, Spot Runner, WildTangent (3)
