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Sarah Novotny is a contributing editor at Adotas. Sarah grew up in San Jose, California. Her educational and professional career have taken her to both Los Angeles and New York City where she received a B.F.A. from NYU. As a writer, Sarah has free-lanced for various publications focusing primarily on traditional advertising and media reviews. When not writing and editing for Adotas, Sarah is continuing her acting career in various theatrical and film/television productions.

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Kiss And Tell: WikiYou Gets Personal

Written on
Jul 25, 2007 
Author
Sarah Novotny  |
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Kiss And Tell: WikiYou Gets Personal

lips1.jpgIf you love Wikipedia, you may want to check out the newest wiki-based site launching soon entitled WikiYou. It is being described as the “wikipedia for people” according to a TechCrunch review, however this program may be a little suspect to users.

The focus of the site will be on stories and biographies about people with features that are common on most other social networking sites. However, the difference with this site is that the profile section which has stories about a person may be edited by anyone. That’s right. ANYONE.

Bolt.com founders Aaron Cohen and Jay Gould started WikiYou and raised $500,000 for funding. A percentage of the company is owned by Bolt.com in exchange for its services.

There has not been enough information released as of yet that informs the public how postings will be monitored to maintain some form of privacy. There will need to be precautions taken by the site to a certain degree with the new privacy crack down coming onto the internet. Sources deemed reliable have stories that go to the top of the page and everything else is underneath. 

As more and more sites are popping up leveraging the Wiki concept and content it is attracting more audience eyeballs and advertising impressions from traditional one to many content sites. Various research studies indicate that audiences are moving rapidly away from transitional content sources towards user generated content. If this trend continues advertisers will need to figure out how to effectively make the shift.





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