• Comment
• Print Article
• Email
• Permalink

Google Apps Turn Software World On Its Head

Written on

Jul 9, 2007 

Author

Jason Jaramillo  |

Share

Google Apps Turn Software World On Its Head

Google has agreed to buy Postini for $625 million in cash. Postini and Google have been collaborating since February, as Google has advanced their long term initiatives with Google Apps. Postini is a Silicon Valley company that offers services to help companies protect and control their e-mail.

Postini started out with a service to identify and eliminate spam, and it expanded to offer other services, such as the monitoring of communication for brokerage firms to insure regulatory compliance. Postini has messages routed through its own servers, which filter the spam, and then send them off to its client companies.

The concept of software as a service, of course, is one of the hottest fads in technology.

Eric Schmidt, Google’s chief executive, said, “with this transaction, we’re reinforcing our commitment to delivering compelling hosted applications to businesses of all sizes.”

Google has already taken several steps in this direction. Many have commented that the highly publicized acquisition of DoubleClick is another move in the direction of offering software to clients. In the case of DoubleClick, their software essentially services online publishers and advertising agencies.

Google claims 100,000 business customers for what it calls Google Apps. These services are offered in free versions that have advertising, and paid versions that come with extra features.

So Google’s entry into the corporate software business promises to shake up an industry that was already in turmoil due to a shift from selling software to software as a service. Google can offer software for free or at very low cost in order to insert advertising.

The implications are far reaching to be sure. But Google has always operated as a company aiming at paradigm shift not just variations on a theme.

Tags: doubleclick, Google, Google-Apps and Postini

• Comment
• Print Article
• Email
• Permalink

Article Sponsor

More News

• BlueKai Report Explains DMPs to Publishers
• Funding in Brief: $10M for Spongecell, $8M for Prolexic
• Google AdMob Axes Minimum Bids, Targeting Fees
• Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads
• Facebook to Serve Mobile Ads in Coming Weeks

• Right now, at the beginning of 2012, what are you watching the most closely for its ad and marketing opportunities?

  • Mobile. Smart devices have become standard, and advertising is only going to become more creative there.
  • Online video. It's a real competitor to TV now, and it presents really interesting ways to engage viewers.
  • Social media. The new Facebook timeline and the surge of Google+ have cracked the game wide open again.
  • Tempting as it might be, I don't want to get too involved in one aspect.
  • See, I think this might be a good time to see what would happen if we revisited MySpace, but made the ads slightly bigger... with more strobe effect.

  View Results

   Loading ...

• Polls Archive

Latest News

• BlueKai Report Explains DMPs to Publishers February 10th 2012 ADOTAS - BlueKai released a report this week on the [...] more »
• Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
• Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
• Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
• Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
• Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
• Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »

News Archive

Features

• BlueKai Report Explains DMPs to Publishers February 10th 2012
• Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
• With gTLDs, Global Branding Starts with a Name February 9th 2012
• Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
• Case Study: Social Ad Effectiveness February 8th 2012

Features Archive

Spotlight

Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...

Reader Favorites

Classifieds

• PS Technical Writer - SEO Data Analyst
• Interactive Project Manager
• Media Buyer
• PHP Software Engineer (Facebook Platform/Social AP
• SEO/Marketing Internship at Green Education Startu

Recent Comments

• HootSuite Social Media Management » More Apps, Open API, and the Solution Partner Program ~ News Roundup: [...] mentioned in our HootSuite’s Super Bowl XLVI Social Media Recap, adotas and MediaPost analyzed our
• News about Google Adwords issue #412: [...] ads for AdWords to adCenter and align with industry standards, adCenter has chang
• VB: What exactly makes an ad "high quality"?
• Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile - ADOTAS | Mobile2 | Scoop.it: [...] background-position: 50% 0px; background-color:#222222; background-repeat : no-repeat; }