BlueTie is following the lead set by Google and Postini yesterday, and announcing their online e-mail and calendaring application has been expanded to publishers to prove that the Software As A Service(SAAS) market is on the rise.
BlueTie has distinguished itself from Google in that it is filling its private-label offering with revenue-generating tools.
Partnering with media consulting firm Performance Pricing, BlueTie will provide publishers the opportunity to provide site visitors with branded e-mail suites. The application is embedded with Featuretisements, ad-supported services and search that functions on a CPA model. The suite is offered for free because of a revenue-sharing agreement. The Web publishers, advertisers and BlueTie each obtain direct revenue every time customers complete transactions.
David Koretz, president and CEO of BlueTie expressed the satisfaction over the success of the new program, “We’ve already exceeded our annual goal for advertising partners. We set out to have three signed partners by the end of the year and now we have 19.”
Koretz added that BlueTie is sticking to its original target group. “We know that our product meets the needs of small and medium businesses, and we’re better served by putting all our energy into that. Google can choose to play in the enterprise market with industry leaders like Microsoft, but whether their application even meets the needs of the small businesses they serve still remains [a question].”
The company will expand to some extent beyond the core clientele of small and medium businesses. But unlike Google, BlueTie has no plans to move into the larger arena of enterprise SAAS.