81% Of Gamers Exposed
A new study by Interpret, commissioned by Double Fusion is showing that ads are an accepted omnipresent part of the whole gaming experience.
The industry standard counts a collective 10-second exposure as an impression, however the study came up with surprising results that prove a ½-second exposure is “sufficient for a gamer to notice an in-game ad,” according to the report.
81% of gamers are exposed to at least one ad impression every other minute, and 75% will be exposed to ads at the rate of at least one a minute. Other findings show that game users notice and accept ads as a natural presence, and are receptive to brands that may have nothing to do with the content of the game. President and CEO of Double Fusion, Jonathan Epstein stated, “Ads from relevant brands to the demographic do convey a sense of trust and compel the desire for further information and purchasing intent.”
He continued, “Larger ads do better than smaller ads, but it’s more important to be on that plane.” EyeTracking Inc. conducted a piece of the full study that demonstrated that executions are more successful when there is less ad clutter. The highest level of visibility closer towards the viewing area. Double Fusion classifies eye level as prime real estate for ads.
The study was conducted in two phases of research. The ultimate goal is to offer relevant information to advertisers in order to assist them and game publishers to optimize in-game ad placements.
With the in-game market projected to reach the multi-billion dollar range, Epstein would like media buyers to consider gaming as an incorporated part of the market.
Reader Comments.
No comments yet
Leave a Comment
Article Sponsor
More News
Features
- Automakers Need to Become Better Conversationalists July 2nd 2009
- Affiliates can win in the media buy game July 2nd 2009
- Crowd-Sourced Ads: A Measured Response June 28th 2009
- Is the government coming for you? June 28th 2009
- Customer Loyalty: How to Earn It June 25th 2009
Spotlight
Trust Me – I’m a Professional … SEOADOTAS — At WebMetro we typically provide SEO Action Plans as part of campaigns. As the name implies, an SEO [...] more...
-
Loading ...
Latest News
- Readers weigh in on ATT, ad networks and the iPhone July 2nd 2009 ADOTAS — In our weekly poll, readers overwhelmingly said that [...] more »
- Hiring, promotions, location, partnerships and product news July 2nd 2009 ADOTAS — Internet Oldtimers Foundation, Jumptap, eXelate, Kampyle, The Digital [...] more »
- OPA large ad units unfurl across the web July 1st 2009 ADOTAS — The Online Publishers Association said a group of [...] more »
- Email spam in June worst since 2007 July 1st 2009 ADOTAS — MessageLabs Intelligence released its numbers for June, and [...] more »
- Joost becomes YouTube roadkill, starts layoffs July 1st 2009 ADOTAS — Despite reworking its technology to work in a [...] more »
- Ad networks, not websites, choked on Michael Jackson news July 1st 2009 ADOTAS — The news of the pop star’s death saw [...] more »
- StrongMail doubling down on social media, buys PopularMedia July 1st 2009 ADOTAS — StrongMail has announced that it acquired PopularMedia, a [...] more »
Reader Favorites
Layoff Tracker
- AOL - 700
- Apple - 50
- Clear Channel - 2,800 total (1,000 currently)
- Google - 340
- IBM - more than 7,800
- Joost - about 90
- MySpace - in June, about 720
- World Avenue - 30 percent of workforce
- Yahoo - 2,220 total, about 700 currently
- Zango - closes, about 90, in addition to earlier layoffs
Classifieds
Recent Comments
- minnickup: Hello, I found your forum is www.adotas.com after I have been surfing the internet to be
- Josette Davids: Great article and an amazing time was had by all at this event. I'm an
- Mike Poserina: There is also a tragic flaw rumored in Bing's ad placement engine. When resolved,
- Andy: Erin, Never mind the commenters who can only see the negative side of things. I thank you

