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: Sarah Novotny is a contributing editor at Adotas. Sarah grew up in San Jose, California. Her educational and professional career have taken her to both Los Angeles and New York City where she received a B.F.A. from NYU. As a writer, Sarah has free-lanced for various publications focusing primarily on traditional advertising and media reviews. When not writing and editing for Adotas, Sarah is continuing her acting career in various theatrical and film/television productions.

50 Cent Sues Traffix, Inc.

Written on: Jul 23, 2007
Author: Sarah Novotny |
: Share; 50 Cent Sues Traffix, Inc.

Rapper 50 Cent, he who was genius enough to rhyme “birthday” with “birthday,” has filed suit against Traffix, Inc., claiming the company illegally used his image in their advergame Shoot the Rapper.The game is one of those you see at the top of your web page, inviting you to shoot the something-or-other and win a prize. You’ve likely seen several different versions of it, with ducks, bunnies, Paris Hilton, or, in this case, 50 Cent.

Fitty’s lawyer, Peter Raymond, acknowledged that the game doesn’t use his client’s name, but insisted that “it looks like him, and there’s no doubt the character is intended to be him.” The rapper is seeking $1 million in actual damages, as well as an injunction against further use of his image.

*Associated Press

Reader Comments.

He has every right to sue…..$.50 has built a brand, and building that brand came with a lot of sacrafice i am sure…

Posted by Brett | 11:20 pm on July 23, 2007.

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