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YouTube Allows “Self” Broadcasters Ready Made Edit Function

Written on
Jun 18, 2007 
Author
Sarah Novotny  |
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YouTube Allows “Self” Broadcasters Ready Made Edit Function

director.jpgYouTube has recently gone live with YouTube Remixer. This latest addition to the video Juggernaut enables users to edit their videos within the context of the site, without the need for extraneous video editing software.Remixer has been met with some mixed reviews. Critics claim the editing feature is overly simple if perhaps a little bit dull and boring. Fans claim it is easy and prevents them from having to buy expensive and overly complex technology. And that it encourages them to put more of their personal video collection onto YouTube.In a related story, this is the first time Google has actually allowed a major division of their operations to license technology. In the past Google has almost always built things themselves first, or acquired a firm that had something similar.

Most of the comments by users stated a general dissatisfaction with the quality of the new feature powered by Adobe Premiere Express. Although YouTube Remixer is so new, a meaningful survey of user response is premature.





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