Top Cowboy at Yahoo! Gets Bucked Off The High Horse
Yahoo! announced today that Terry Semel’s position as the CEO of the Internet titan will now be in the hands of Jerry Yang. Yang was an original founder of the company and currently serves as a Board Member.
Susan Decker, the current EVP and Head of the Advertiser and Publisher Group, and up until recently was also the company’s chief financial officer, was named president.
These changes at the top of Yahoo! are being made while the company has undergone persistent internal and external criticism for their new search project, dubbed Panama. Panama has failed to boost results for the company. Yahoo reported disappointing results for the first quarter in April and issued weaker-than-expected guidance for the remainder of 2007.
Semel said in a statement, “The Board and I have long talked about the importance of ensuring a smooth succession in Yahoo!’s senior leadership — and more recently, about the need for a leadership team committed to carrying Yahoo through its multi-year transformation. As we discussed my future goals and plans, I was clear in telling the Board of my desire to take a step back sooner rather than later.”
While there was no public company comment on the relationship to the recent loss of market position to Google, industry analysts speculate that the Board was extremely unhappy with the latest Yahoo stock and market performance. Market speculators have made a lot of noise recently about how Yahoo has been trumped by Google with the latest round of strategic acquisitions. Google hascompletedseveral strategic acquisitions includingDoubleClick and a collection of other top tier companies while Yahoo has lost out. The recent acquisition of Right Media demonstrates one of the first significant efforts by Yahoo to gain ground. Unfortunately for Mr. Semel it appears too little too late to make a difference.
Reader Comments.
The resignation of Terry Semel is long overdue. He never understood keyword search and struggled to understand the internet medium. Hopefully Jerry Yang can help Yahoo get back to serving users with useful content.
Leave a Comment
Article Sponsor
More Features
-
Loading ...
Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
Reader Favorites
Classifieds
- PS Technical Writer - SEO Data Analyst
- Interactive Project Manager
- Media Buyer
- PHP Software Engineer (Facebook Platform/Social AP
- SEO/Marketing Internship at Green Education Startu
Recent Comments
- News about Google Adwords issue #412: [...] ads for AdWords to adCenter and align with industry standards, adCenter has chang
- VB: What exactly makes an ad "high quality"?
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile - ADOTAS | Mobile2 | Scoop.it: [...] background-position: 50% 0px; background-color:#222222; background-repeat : no-repeat; }
- Mobile Marketing News: [...] Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile Meanwhile,
