In a survey put out by RECMA, a Paris-based agency billings researcher, Aegis Group and WPP Group top the digital agency ranks.
Aegis accounted for 28% of all digital media personnel in six holding companies and eight countries surveyed. The London-based company has a digital staff of 1,400 worldwide.
The WPP’s GroupM Interaction has come in second with 25% of the total according to RECMA. They have a worldwide digital staff of 1,224. But in the United States, GroupM has a bigger sway with 619 staffers up against Aegis Group’s 595. The top six in the U.S. market were completed by Publicis with 453, Interpublic with 365, Omnicom with 320, and Havas with 79.
The total staffing for the top two come out at 2,175 for Aegis and 5,977 for WPP which speaks volumes for Aegis’ global lead.
RECMA reported that 4,997 people works for digital agencies globally, about half of which work in the United States.
Individual media network results came in with Aegis’ Isobar at number 1, Publicis’ Zenith Optimedia, Aegis’ Carat, WPP’s MediaCom, and WPP’s MEC Interaction. U.S. results conclude Carat is the top digital employer, with Isobar in second tied with Zenith Optimedia, and Interpublic’s Initiative in third.
The top six holding companies came in with Publicis Groupe Media in third with 18% of the total, Omnicom Media Group with 12%, Interpublic with 11%, and Havas Media with 7%.
Interactive Media Agencies Ranked By Size
|Ranked By Parent Company|
|WPP (GroupM Interaction)||1,224||619|
|Publicis Groupe Media||897||453|
|Omnicom Media Group||590||320|
|Interpublic (Media Units)||542||365|
|Ranked By Media Network|
|Media Contacts (MPG, Havas)||344||79|
|Omnicom (OMG Direct, etc.)||185||135|
|GroupM (Outrider, M80, etc.)||135||95|
|Interpublic (Reprise, IDP, etc.)||69||55|
|Source: RECMA Major Interactive Media Agencies report. *Based on digital media staffing in eight countries: U.S., U.K., France, Germany, Spain, Italy, Australia, and India.|