Results Are In: Aegis And WPP On Top


topofworld.jpgIn a survey put out by RECMA, a Paris-based agency billings researcher, Aegis Group and WPP Group top the digital agency ranks.

Aegis accounted for 28% of all digital media personnel in six holding companies and eight countries surveyed. The London-based company has a digital staff of 1,400 worldwide.

The WPP’s GroupM Interaction has come in second with 25% of the total according to RECMA. They have a worldwide digital staff of 1,224. But in the United States, GroupM has a bigger sway with 619 staffers up against Aegis Group’s 595. The top six in the U.S. market were completed by Publicis with 453, Interpublic with 365, Omnicom with 320, and Havas with 79.

The total staffing for the top two come out at 2,175 for Aegis and 5,977 for WPP which speaks volumes for Aegis’ global lead.

RECMA reported that 4,997 people works for digital agencies globally, about half of which work in the United States.

Individual media network results came in with Aegis’ Isobar at number 1, Publicis’ Zenith Optimedia, Aegis’ Carat, WPP’s MediaCom, and WPP’s MEC Interaction. U.S. results conclude Carat is the top digital employer, with Isobar in second tied with Zenith Optimedia, and Interpublic’s Initiative in third.

The top six holding companies came in with Publicis Groupe Media in third with 18% of the total, Omnicom Media Group with 12%, Interpublic with 11%, and Havas Media with 7%.

Interactive Media Agencies Ranked By Size

Worldwide U.S.
Ranked By Parent Company
Aegis (Isobar) 1,400 595
WPP (GroupM Interaction) 1,224 619
Publicis Groupe Media 897 453
Omnicom Media Group 590 320
Interpublic (Media Units) 542 365
Havas Media 344 79
Ranked By Media Network
Isobar 903 291
Zenith Optimedia 581 291
Carat 497 304
MediaCom 421 200
MEC Interaction 406 200
Media Contacts (MPG, Havas) 344 79
OMD Digital 323 150
Starcom 316 162
Initiative 273 220
MindShare Interaction 262 124
Universal McCann 200 90
Omnicom (OMG Direct, etc.) 185 135
GroupM (Outrider, M80, etc.) 135 95
PHD 82 35
Interpublic (Reprise, IDP, etc.) 69 55
*Total 4,997 2,431
Source: RECMA Major Interactive Media Agencies report. *Based on digital media staffing in eight countries: U.S., U.K., France, Germany, Spain, Italy, Australia, and India.


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