Park Place, Boardwalk, FeedBurner….Google Buys More Property
Google finally announced their long rumored acquisition of FeedBurner.
FeedBurner is a small company of about 30 employees and although the exact financial details have not been released, Google will pay around $100 million for the platform that allows content creators to monetize their feeds with ads. FeedBurner also offers detailed analytics that measure who is getting the feeds.
“FeedBurner has created an effective set of tools,” said Susan Wojcicki, Google’s vice president of product management.
“We think this will be a win for users, publishers and advertisers on the Internet,” she said. “FeedBurner shares our vision for making ad and content distribution very measurable.”
According to Dick Costolo, FeedBurner CEO and co-founder, his company has serviced 431,731 publishers worldwide as of Wednesday of last week. The company is a major distributor of RSS feeds for publishers such as Reuters and USA Today.
By acquiring FeedBurner, Google has secured an avenue that many advertisers are beginning to turn to more often in an attempt to reach niche audiences.
Article Sponsor
More News
Reader Comments.
Leave a Comment
Spotlight
AdMob: Google’s Move Into Mobile Fray Helps UsADOTAS EXCLUSIVE – AdMob offers the biggest mobile advertising marketplace on the planet — and the company was founded just [...] more...
Features
- How To Not Fail, Flounder or Flop August 21st 2008
- AdMob: Google’s Move Into Mobile Fray Helps Us August 21st 2008
- Panache: Ad Standards Could Thwart Creativity August 20th 2008
- Social Media and Agencies: Tools for Success August 20th 2008
- How To Find the Best List Management Company August 19th 2008
Latest News
- Why Did Yahoo’s Teresi Jump to Quantcast? August 21st 2008
- Hyper-Local CitySquares Fastest-Growing Search Site August 21st 2008
- Apple Hit With Suit Over 3G August 21st 2008
- Google Search Share Up in U.S., Down Globally August 21st 2008
- Intel and Yahoo Merge TV, Internet August 21st 2008
- Marin Aims To Boost, Simplify Search Marketing August 21st 2008
- Turn Reels in $15M August 21st 2008
- American Airlines Wins Online Race August 20th 2008
Reader Favorites
Classifieds
Most Commented
- Google Slaps Affiliate Marketers (Again) (24)
- Marketing to Women Is So 2007 (10)
- Why CFOs Don’t Believe in Online Advertising (7)
- Serious Software Bugs Reported in iPhones (6)
- No Recession For Online Advertising, Promise (4)
- Peer39 Scores $8M, Unveils Semantic Ad Platform (4)
- Has NebuAd Ruined Behavioral Targeting? (4)
- Se Habla Search? (3)
