Online Ad Spending On Track To Break $20 Billion In 2007
Online advertising spending has increased $1.1 billion over last year’s first quarter, according to reports by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC). Internet advertising revenues reached a record $4.9 billion in the first three months of 2007, a 26 percent increase over Q1 2006.
According to Sheryl Draizen, senior vice president and general manager for the IAB, “It’s what we’ve been seeing for awhile. We’re seeing increases in search, display, lead generation, in classifieds, we’re seeing increase across the board.” She added, “All pieces of interactive are really firing on all pistons.”
Advertisers are reassessing their entire budget not just dabbling in the interactive medium. Draizen said, “What were’ seeing is that marketers are clearly experiencing the effectiveness of the medium, so more and more dollars are being allocated to interactive as a whole. Marketers are also starting to understand that interactive is the only medium that can impact across purchasing funnel.”
In a related survey the IAB Europe found that approximately €8 billion had been spent on interactive advertising in the E.U. in 2006.
The report was compiled by collecting survey information on online advertising revenues from Web sites, commercial online services, free e-mail providers, and all other companies selling online advertising.
Reader Comments.
No comments yet
Leave a Comment
Article Sponsor
More News
-
Loading ...
Latest News
- Readers weigh in on ATT, ad networks and the iPhone July 2nd 2009 ADOTAS — In our weekly poll, readers overwhelmingly said that [...] more »
- Hiring, promotions, location, partnerships and product news July 2nd 2009 ADOTAS — Internet Oldtimers Foundation, Jumptap, eXelate, Kampyle, The Digital [...] more »
- OPA large ad units unfurl across the web July 1st 2009 ADOTAS — The Online Publishers Association said a group of [...] more »
- Email spam in June worst since 2007 July 1st 2009 ADOTAS — MessageLabs Intelligence released its numbers for June, and [...] more »
- Joost becomes YouTube roadkill, starts layoffs July 1st 2009 ADOTAS — Despite reworking its technology to work in a [...] more »
- Ad networks, not websites, choked on Michael Jackson news July 1st 2009 ADOTAS — The news of the pop star’s death saw [...] more »
- StrongMail doubling down on social media, buys PopularMedia July 1st 2009 ADOTAS — StrongMail has announced that it acquired PopularMedia, a [...] more »
Features
- Automakers Need to Become Better Conversationalists July 2nd 2009
- Affiliates can win in the media buy game July 2nd 2009
- Crowd-Sourced Ads: A Measured Response June 28th 2009
- Is the government coming for you? June 28th 2009
- Customer Loyalty: How to Earn It June 25th 2009
Spotlight
Trust Me – I’m a Professional … SEOADOTAS — At WebMetro we typically provide SEO Action Plans as part of campaigns. As the name implies, an SEO [...] more...
Reader Favorites
Layoff Tracker
- AOL - 700
- Apple - 50
- Clear Channel - 2,800 total (1,000 currently)
- Google - 340
- IBM - more than 7,800
- Joost - about 90
- MySpace - in June, about 720
- World Avenue - 30 percent of workforce
- Yahoo - 2,220 total, about 700 currently
- Zango - closes, about 90, in addition to earlier layoffs
Classifieds
Recent Comments
- Josette Davids: Great article and an amazing time was had by all at this event. I'm an
- Mike Poserina: There is also a tragic flaw rumored in Bing's ad placement engine. When resolved,
- Andy: Erin, Never mind the commenters who can only see the negative side of things. I thank you
- pkohler: We've also noticed that ads frequently adversely affects the performance of a Web page. As
