http://www.adotas.com/2007/06/nbc-and-universal-announce-increased-online-ad-spending/ Where Interactive Advertising Begins Fri, 10 Feb 2012 17:07:34 +0000 hourly 1 http://wordpress.org/?v=3.1.1 http://www.adotas.com/2007/06/nbc-and-universal-announce-increased-online-ad-spending/#comment-117600 Dave Liu dot com / musings from the edge » Articles of the Day Mon, 02 Jul 2007 15:58:11 +0000 http://www.adotas.com/2007/06/nbc-and-universal-announce-increased-online-ad-spending/#comment-117600 [...] NBC, Universal And Scripps Increase Online Ad Spending - NBC has ramped up interactive ad spending for its TV shows 15 percent from last year. Online ad spend now comprises 25-35 percent of the network's overall budget. For Scripps Networks' home and gardening channel, HGTV, digital spending on average is 16 percent, up from 11 percent last year. And while Universal Studios has upped digital spending to 12 percent from 7 percent last year, the film company still views broadcast and in-theater ads as more crucial than interactive efforts. [...] [...] NBC, Universal And Scripps Increase Online Ad Spending – NBC has ramped up interactive ad spending for its TV shows 15 percent from last year. Online ad spend now comprises 25-35 percent of the network’s overall budget. For Scripps Networks’ home and gardening channel, HGTV, digital spending on average is 16 percent, up from 11 percent last year. And while Universal Studios has upped digital spending to 12 percent from 7 percent last year, the film company still views broadcast and in-theater ads as more crucial than interactive efforts. [...]

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