Internet TV Pioneer, Joost, Circles The Wagons and Names New Head Hancho
Joost named Michelangelo Volpi the new CEO of their operations. The company is based in London and is currently testing their platform with about 500,000 viewers.
Joost was founded by Janus Friis and Niklas Zennstrom. These two had previously founded the Internet telephone company Skype, which was purchased by eBay for $2.6 billion in 2005. Volpi had served on the board of directors for Skype while working in the mergers and acquisition department at Cisco.
Speaking fondly of his new company Volpi was quoted in the New York Times saying, “Joost is a piece of software and it can reside on a variety of platforms. It could be on a television set-top box. Or
potentially it could be imbedded in a TV set with an Ethernet connection, or on a mobile phone, or in some alternative device that might come out in the future. The flexibility is really high.”
“Traditional television as we know it is gradually going to go away,” Mr. Volpi said in his first interview as Joost’s chief executive. “We hope to capture the hearts and minds of users who have turned away from TV as a form of entertainment.”
On the practical side, Volpi commented, “From an advertising point of view, this is a paradigm shift. It is not a banner ad or a text ad or a 15-second spot that used to be shown on television. It’s a hybrid that allows you to target the ad to individual viewers and let them
act on it.”
Much work needs to be done to make such monumental changes come to fruition, but the 100 employees at Joost’s offices in London, Amsterdam, and New York, along with their co-founders and new chief seem up to the challenge.
Reader Comments.
Leave a Comment
Article Sponsor
More News
-
Loading ...
Latest News
- Covario Issues Annual Client Awards for SEO/SEM Success February 10th 2012 ADOTAS - Search engine marketing/SEO services provider Covario issued the [...] more »
- BlueKai Report Explains DMPs to Publishers February 10th 2012 ADOTAS - BlueKai released a report this week on the [...] more »
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
Features
- Infographic: The Online Ad Industry Is Like the Stock Market February 10th 2012
- Mobile Search: More Intent, More SMB Opportunity February 10th 2012
- BlueKai Report Explains DMPs to Publishers February 10th 2012
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
Reader Favorites
Classifieds
- PS Technical Writer - SEO Data Analyst
- Interactive Project Manager
- Media Buyer
- PHP Software Engineer (Facebook Platform/Social AP
- SEO/Marketing Internship at Green Education Startu
Recent Comments
- HootSuite Social Media Management » More Apps, Open API, and the Solution Partner Program ~ News Roundup: [...] mentioned in our HootSuite’s Super Bowl XLVI Social Media Recap, adotas and MediaPost analyzed our
- News about Google Adwords issue #412: [...] ads for AdWords to adCenter and align with industry standards, adCenter has chang
- VB: What exactly makes an ad "high quality"?
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile - ADOTAS | Mobile2 | Scoop.it: [...] background-position: 50% 0px; background-color:#222222; background-repeat : no-repeat; }
