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Sarah Novotny is a contributing editor at Adotas. Sarah grew up in San Jose, California. Her educational and professional career have taken her to both Los Angeles and New York City where she received a B.F.A. from NYU. As a writer, Sarah has free-lanced for various publications focusing primarily on traditional advertising and media reviews. When not writing and editing for Adotas, Sarah is continuing her acting career in various theatrical and film/television productions.

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Innovation Interactive Announces Management Buyout

Written on
Jun 4, 2007 
Author
Sarah Novotny  |
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Innovation Interactive Announces Management Buyout

Acquistion announcements are continuing at a record pace this quarter, today with a big announcement from Innovation Interactive.
Innovation Interactive, a search-centric digital marketing services company and the parent company of 360i and SearchIgnite, today announced that it had completed a management-led buyout from its parent company, Livedoor Japan. The buyout was funded by Innovation Interactive’s management team and employees, and backed by ABS Capital Partners, a later-stage investor with $1.5 billion under management. Terms of the deal were not disclosed.

“We are excited to have the opportunity to once-again be independently owned and operated. This is a huge strategic advantage for our world-renowned clients, as we can tap into our entrepreneurial spirit to innovate quickly within the rapidly evolving marketplace,” said Will Margiloff, founder and CEO of Innovation Interactive. “ABS’ experience and understanding of our business and the industry in aggregate makes them an ideal partner and we’re delighted to have them on board as we continue to innovate.”
The top leaders of the online advertising business like Google, Yahoo and Microsoft have raised the stakes through recent acquisitions.The next generation of companies like Innovation Interactive are preparing themselves to be competitive in this brave new world. As the acquisitions continue it may shape up to be an interesting summer.





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