Everyone Wants To Be Healthy. Meredith Corp. Acquires Healia
Healia, a consumer health search engine was recently acquired by Meredith Corp. for an undisclosed amount.
Healia offers target marketing on a silver platter to Meredith Corp. as the site is built on users creating personalized health searches based on specific information such as ethnic makeup, age, and gender. A reported 8 million Americans search daily for health information.
The basic structure of Healia will supposedly stay the same, but Meredith will start including search technology onto the health sections of existing sites also under the Meredith umbrella.
Another addition to Healia will be the inclusion of PubMed to search options. PubMed allows users to search a government database of abstracts published in medical journals dating back to the 1950s.
Other Meredith acquisitions this year include: O’Grady Meyers, New Media Strategies and Genex. Healia is excited to be the fourth in line. “We’re looking at how to expand the notion of search for health info, and building the tools that allow people to find health info in a new way,” said Dr. Tom Eng, CEO and founder, Healia. “Working with Meredith’s scale, consumer reach and marketing expertise gives us a straight shot to the kind of growth we need to achieve our goals.”
Reader Comments.
Leave a Comment
Article Sponsor
More News
-
Loading ...
Latest News
- Facebook’s IPO: You Knew It Was Coming May 18th 2012 ADOTAS - It’s been a day of superlatives, as the [...] more »
- Infographic: The Evolution of Marketing Automation May 18th 2012 ADOTAS – Marketing automation — the process of automating a [...] more »
- Welcome Aboard: New Hires at BrightRoll, AdSafe, More May 18th 2012 ADOTAS – While one internet-related company has pretty much dominated [...] more »
- Now You Can Be a Certified Digital Media Sales Pro through the IAB May 17th 2012 ADOTAS – You think you’re a digital sales pro, but [...] more »
- Adometry Leverages Attribution Data in a New Media Modeler May 17th 2012 ADOTAS – Attribution and ad verification technology provider Adometry has [...] more »
- GM Yanks Facebook Ad Spend: Cluelessness, Bad Analytics or Strategic Statement? May 16th 2012 ADOTAS – General Motors‘ announcement yesterday that it was pulling [...] more »
- Velti “State of Mobile Advertising” Report: AT&T, Apple Crush Competition May 15th 2012 ADOTAS - Mobile advertising services provider Velti has shown a [...] more »
Features
- Infographic: The ROI of Tag Management May 21st 2012
- Digital Goes Offline: Can Brands Take Back the Store? May 21st 2012
- What Does the Ideal Publisher Look Like? May 21st 2012
- Thoughts on the Affiliate Brain Drain May 18th 2012
- Infographic: Big Brands Should “Think Global, Act Global” on Facebook May 17th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
Reader Favorites
Classifieds
- Business Director-IEB-Microsoft Studios (792444)
- Marketing Communications Manager, Senior-IEB-TV &
- Senior Industry Marketing Manager - Media and Ente
- MARKETING DIRECTOR (medical software company)
- Senior Product Marketing Manager
Recent Comments
- Facebook’s IPO: You Knew It Was Coming: [...] For more insights on what GM’s ploy might mean for Facebook and for the
- Facebook’s Anticlimactic IPO | LNP Studios: [...] Get more details here: Facebook’s IPO: You Knew It Was Coming. [...]
- Bob Gordon: How has this circus helped anyone other than the sand hill crowd? Has it helped
- Facebook’s IPO: You Knew It Was Coming: [...] For more insights on what GM’s ploy might mean for Facebook and for the
