Contextual Video Ads Becoming The New Black?
Tribal Fusion, a division of Exponential, agreed to a partnership with Roo to develop a contextual application that will serve video and ads through interactive Web page text.
The online broadcast company has said it has accumulated more than 18,000 clips of copyrighted content from film studios, record labels and news organizations. Roo and Tribal Fusion will both carry links and text on their Web pages that will be paired with relevant content. Tribal Fusion’s network is reported to reach 160 million udders per month.
When a user scrolls over terms on the page, they are given the option to view videos relevant to the page and term subject. Users are given the option for pre- or post-roll, overlay, or interstitial ads. The companies are working together to present the platform to their existing clients within the next six months.
Rob Price, senior vice president, product and network, for Roo explained the partnership in the following statement, “We call it incremental content. And we think it’s exciting for publishers and advertisers, but most importantly the users—since they’ll have the opportunity to view content that’s tuned to their interests.”
Client solutions was not something the companies had collaborated on before but the according to Price the stars have aligned at the right time. “Tribal Fusion had been keen to enter the video space, so they’d done their due diligence well before we approached them. The quality of their technology and the breadth of our content made this an ideal partnership.”
This partnership could reshape the standard for video advertising and provide agencies and marketers with a better opportunity to be viewed by target audiences.
Reader Comments.
No comments yet
Leave a Comment
Article Sponsor
More News
-
Loading ...
Latest News
- Hulu’s Bringing Its “A” Game But… March 19th 2010 ADOTAS – Hulu’s sales team is actively subverting the ad [...] more »
- Yelp! A class-action suit? March 19th 2010 ADOTAS – One of three civil suits against Yelp filed [...] more »
- Viacom Accuses Google; Testing Digital Millennium Copyright Act March 19th 2010 Viacom has accused Google of turning a blind eye to [...] more »
- Google to Leave China April 10th? March 19th 2010 ADOTAS – According to the China Business News, Google Inc [...] more »
- [x+1] Creates The Smartest Tagging System Around March 18th 2010 ADOTAS – Today, if you happen to be at the [...] more »
- IAB’s Video Standards Tackled By ADTECH March 18th 2010 ADOTAS – ADTECH, a part of AOL Advertising and an [...] more »
- Google Search and Mobile and….TV? Oh My! March 18th 2010 ADOTAS – Google wants to dominate your screens…. Not just [...] more »
Features
- Growing Pains March 19th 2010
- For Better or For Worse? March 18th 2010
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
Reader Favorites
Classifieds
- Communications Fellow
- Sr Director, Marketing Services
- Senior Web Analyst
- Account Director
- Director of Analytics
Recent Comments
- Durk Price: This is one early adoption I would do!
- Rolv Heggenhougen: Companies invest a great deal in their website which in many cases is their only
- docreiss: I find it interesting that the author ("Bob") indicates the reader may have the "patients"
- Jedd Gould: I think you miss the point. Publications have to charge because the content most are
