CNN and YouTube: Putting The Power In Your Hands
Gearing up for the election next year, CNN and YouTube are teaming up to produce two Presidential debates fueled completely by questions submitted to YouTube.
The debates wil be broadcast on CNN and moderated by Anderson Cooper. Democratic candidates will be on July 23 and Republican candidates on September 17. Each debate will last two hours and comprise of 20 to 30 questions with video stream being projected on large screens. In addition, Google Earth will display the geographical location of the person who submitted the question on the screen as well.
“We are doing this because we are bringing a level of authenticity to politics and it is bringing transparency and access to voters in a new way,” said Chad Hurley, YouTube co-founder and CEO.
This is a continuation in the effort to engage voters. With YouTube’s You Choose ’08 campaign and MySpace’s spotlight on candidate profiles as well as online voter registration, politics is waking up and actively reaching out to the voters in an easily accessible way.
Presidential hopefuls have been jumping online since January with blog postings and reguler appearances on various political sites. The most promising part about this tactic is that more voter’s voices will be heard.
“I think these debates represent a giant leap forward in the way that news organizations cover elections,” said Jon Klein, president of CNN. “What we are excited about here is the fact that no debate has ever had the potential of being more inclusive.”
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