Comments on: Click Fraud Begone With Google’s Pay-Per-Action http://www.adotas.com/2007/06/click-fraud-begone-with-googles-pay-per-action/ Where Interactive Advertising Begins Fri, 10 Feb 2012 17:07:34 +0000 hourly 1 http://wordpress.org/?v=3.1.1 By: Boris Mordkovich http://www.adotas.com/2007/06/click-fraud-begone-with-googles-pay-per-action/#comment-115458 Boris Mordkovich Tue, 26 Jun 2007 15:57:52 +0000 http://www.adotas.com/2007/06/click-fraud-begone-with-googles-pay-per-action/#comment-115458 I wonder how effective a CPA program would be in terms of minimizing click fraud. In my mind, it's just as easy and simply to commit lead fraud, as click fraud. If we're talking about lead generations or newsletter sign ups, it just takes a few more seconds to fill out a form with fake information as it does to click an ad. And the payouts are probably quite a bit higher, as well. So, while it may sounds good in theory, I don't think that it will actually make any difference in practice. Boris Mordkovich www.adwatcher.com I wonder how effective a CPA program would be in terms of minimizing click fraud.

In my mind, it’s just as easy and simply to commit lead fraud, as click fraud. If we’re talking about lead generations or newsletter sign ups, it just takes a few more seconds to fill out a form with fake information as it does to click an ad. And the payouts are probably quite a bit higher, as well.

So, while it may sounds good in theory, I don’t think that it will actually make any difference in practice.

Boris Mordkovich
http://www.adwatcher.com

]]> By: Lori Weiman http://www.adotas.com/2007/06/click-fraud-begone-with-googles-pay-per-action/#comment-113236 Lori Weiman Thu, 21 Jun 2007 16:43:39 +0000 http://www.adotas.com/2007/06/click-fraud-begone-with-googles-pay-per-action/#comment-113236 After working for Direct Response Technologies for several years as the Director of KeywordMax, and now with Click Forensics, my experience tells me that CPA is not the answer to fraud. Search Affiliates who make a living committing fraud will not be detered by a new model. Spoofing a transaction especially leads or download is not very challenging to do. The problem is that catching a spoofed persona is pretty difficult and time consuming. Most of the time, legitimate looking leads will not show themselves as spoofed until several weeks after the transaction when a marketer or sales person attempts to make contact, by then you have paid your cpa fee, and lost your money on the transaction. A better answer to mitigating your fraud risk is proper tracking, third party auditing, and vendor/advertiser cooperation. You can get a free fraud diagnostic report at www.clickfraudnetwork.com. After working for Direct Response Technologies for several years as the Director of KeywordMax, and now with Click Forensics, my experience tells me that CPA is not the answer to fraud. Search Affiliates who make a living committing fraud will not be detered by a new model. Spoofing a transaction especially leads or download is not very challenging to do. The problem is that catching a spoofed persona is pretty difficult and time consuming. Most of the time, legitimate looking leads will not show themselves as spoofed until several weeks after the transaction when a marketer or sales person attempts to make contact, by then you have paid your cpa fee, and lost your money on the transaction.

A better answer to mitigating your fraud risk is proper tracking, third party auditing, and vendor/advertiser cooperation.

You can get a free fraud diagnostic report at http://www.clickfraudnetwork.com.

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