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Aegis Acquires Bluestreak. DoubleClick Shakes In Their Boots

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Jun 26, 2007 

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Sarah Novotny  |

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Aegis Acquires Bluestreak. DoubleClick Shakes In Their Boots

Sarah Fay, U.S. president of Isobar, Aegis’ digital network claims that DoubleClick should not be worried about the acquisition of Bluestreak…yet.

“Buying Bluestreak does not affect our global deal with DoubleClick, but I’d like them to know that we have alternatives now,” said Fay.

The acquisition revolution has nearly eradicated the existence of the independent ad network. This has created some tension in the race for expansion.

Bluestreak’s $12.5 million ticket price is not as lofty as others prior, but Fay assures that the company is the “foundation for Aegis’ future.”
“We’re making sure we can take control over our platform if we need to, which means we’ll be investing in Bluestreak,” Fay continued.

Bluestreak’s ad-serving employees will be under Isobar. It is the only ad server to be fully integrated with Isobar’s paid search bidding agent, iSEBA.

Tags: aegis, Bluestreak, doubleclick, iSEBA and isobar

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