80% of Men Agree, Online Video Is Attractive
Magid Media Futures conducted a national survey in March that showed 80% of male Internet users between 18 and 24 in the U.S. watch online video at least once a week. 35% of those men are daily viewers.
Daily usage of online video rose 56% last year amongst users ages 12-64 which is great news for all video advertising. In 2006, 9% of viewers were classified as daily users where now that has been upped to 14%. A rise of 18% of weekly use to 52% from last year’s 44% was also included in the report.
The lowest percentage of viewers was from the older female demographic where the highest percentage was from men 18-64. Regular video viewing was reported to encompass mostly news stoires with a third of Americans watching on a regular basis.
Second place was tied by weather, jokes, and movie previews, while music videos and user-generated content share third place.
This report reinforces that video viewing is not just being done on YouTube. Online video has become a major component in the future of online entertainment and advertising. In conjunction with a previous article of projected ad expenditures, online video is sure to provide an ideal platform for the evolution of rich media.
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