Today, consumer-generated advertising company XLNTads announced the formation of the Creator’s Advisory Board (CAB) to provide strategic direction and best practices associated with consumer-generated advertising campaigns and contests. The CAB is comprised of videographers, producers, publishers and entertainers who have gained recognition through video sharing sites such as YouTube, MetaCafe and Revver, among others.
XLNTads and the CAB believe that to run successful consumer-generated ad campaigns, it is imperative to harness the top video talent available. To that end, the company invites the CAB, YouTube producers and Internet videographers to participate by creating and submitting a video ad that explains XLNTads.
The grand prize winner will receive $5,000 for the video that best represents what XLNTads is all about. 10 runners-up will each receive the popular editing software “Final Cut Studio II” or cash equivalent of $1,200, and all entrants will gain VIP status on the site, giving them first notice of new opportunities to create commercials for big brands. A panel of independent marketing professionals outside of the XLNTads community will be responsible for selecting the winners. Entries will be accepted until June 1.
XLNTads plans to make a big splash in July, announcing up to 15 major brands running simultaneous campaigns. Before then, XLNTads is inviting creators to sign up and begin building their profiles, which will be accessible on the site by other users and brand managers.