Titans Of The Mobile World Unite - Admob and Peperonity.com Strike A Deal
AdMob, the world’s largest mobile advertising network and Peperoni, the company behind the world’s largest mobile community, peperonity.com, have signed an exclusive deal that will see AdMob’s ads displayed on more than 200 million pages per month across the globe.
AdMob has been working with Peperoni since mid-2006 and has been their principle advertising partner ever since. However, the new deal signals the end of Peperoni’s advertising test phase and confirms their future strategy.
“We’re delighted to announce our ongoing partnership with AdMob,” said Marcus Ladwig, Founder and COO of Peperoni. “We’ve experimented with the mobile advertising solutions of eight companies operating in this area and I’m confident that we’ve chosen the best partner in terms of performance and long term revenue for Peperoni.”
The deal means AdMob’s advertisers, including Coca-Cola, Adidas, Teletext and LG will enjoy guaranteed and exclusive access to the peperonity.com network, which is growing at more than 20 per cent per month. peperonity.com is used by 10 million unique visitors per month and enables mobile users with no programming knowledge to design their own mobile page layout, run blogs and chat with other members within the community. It will soon enhance its service with support for ‘buddy lists’ and full video streaming.
Russell Buckley, European Managing Director, AdMob, said: “AdMob is already the largest mobile advertising network in the world, serving more than one billion ads every quarter. We’re really pleased with this partnership as it brings our advertisers exclusive access to one of the largest mobile communities around.”
AdMob’s network now consists of more than 1,700 publishers of mobile web sites running AdMob advertising campaigns on a revenue share basis. Becoming a publisher is a quick and easy process involving cutting and pasting automatically generated code available at www.admob.com into web site templates.
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