Third Screen Media and Hovr Join Forces: Partnership Enables Free, Ad-Supported Mobile Social Gaming Community
Third Screen Media, a company based on providing mobile advertising software and services and a recent acquisition of AOL, today announced a partnership with mobile content provider Hovr to sell and serve ads into Hovr’s free mobile social game applications. The partnership provides advertisers within Third Screen Media’s TSM|Network with another avenue to target mobile subscribers while providing free, ad-supported mobile games for members of Hovr’s MobileSpace social gaming network.Hovr is the U.S. industry’s first ad-supported, consumer-based mobile content and social network provider.According to Telephia, a provider of research to the mobile media market,nearly 19million mobile consumers downloaded a game in the first quater of 2007, up47 percentfrom 2006.
“We rely on highly targeted and relevant advertising imbedded into our mobile games in order to provide our members with a free gaming environment,” said Vipul Sawhney, president, Hovr. “By partnering with Third Screen Media, Hovr improves the ability to provide our members with a rich gaming experience, supported by opt-in advertisements that are interesting, entertaining and totally relevant to our gamers. At the same time we are providing advertisers within the TSM|Network with a new and compelling way to target audiences desirable to the nation’s leading brands.”
Advertisers can now target MobileSpace users by demographics such as age, gender, location and interests with relevant advertisements that appear during the game loading times.
“As the opportunities continue to expand for advertisers, in-game advertising will become a popular choice for advertisers looking to target the most sought-after younger demographic,” said Jeff Janer, chief marketing officer at Third Screen Media. “Our partnership with Hovr provides advertisers within our TSM|Network access to an audience of younger consumers who enjoy playing mobile games on a daily basis.”
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