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MySpace To Be Used For Super Bowl Ads

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May 10, 2007 

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Sarah Novotny  |

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MySpace To Be Used For Super Bowl Ads

According to the Wall Street Journal, News Corp. plans to use its ownership of both Fox Sports and MySpace to entice Super Bowl advertisers.

The expected agreement with the NFL would allow advertisers, spending upwards of $2.7 million for a 30-second TV spot, to include the Web in product marketing.

Over the next week over $9 Billion in ad money will be committed by advertisers for spots airing during the superbowl. Now a portion of that lion-share is expected to be spent on Web marketing.

A ComScore survey reveals the internet is playing a larger part in advertisers marketing plans.Last year, 7 percent of Super Bowl viewers watched ads online. And as internet TV emerges from its womb, marketing options will require much creativity and imagination.

Tags: MySpace, News-Corps. and Super-Bowl

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