Mobile Marketing Forum Showcases Agency, Brand and Media Company Mobile Successes

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What

The 2007 Mobile Marketing Forum (MMF), hosted by the Mobile Marketing Association (MMA), will take place June 6-7 in New York, and will bring together the industry’s leaders to discuss and debate how the new mobile media is revolutionizing customer engagement and providing powerful new access to mobile content for consumers world-wide. More information on the event is available at: www.mobilemarketingforum.com.

This year’s speakers include leading brands and innovators including The Coca-Cola Company, Sony BMG, ABC, Major League Baseball, Northeastern University, Citigroup, Procter & Gamble, Hearst Corporation and NBC Universal. Topics will focus how brands and agencies have successfully leveraged the mobile channel to drive results and achieve objectives. The event will also feature day two workshops focused on Mobile Marketing Basics, Mobile Commerce, Mobile Advertising and Mobile Search.

The event is sponsored by 1-800-FREE411, AdBID.mobi, Air2Web, Airwide Solutions, AOL LLC, Buongiorno Group, CellTrust Corporation, Crisp Wireless, iLoop Mobile, Ingenio, Inc., iqzone inc., M:Metrics, mBlox, Medio Systems, Inc., Millennial Media, Inc., Motricity, MX Telecom Ltd., NeuStar, Inc., OpenMarket Exchange, Smaato Inc., Sprint, Telephia, Third Screen Media, Velti, VeriSign, Inc., and Vibes Media. Media sponsors include 160 Characters Ltd., Advertising Age, MediaPost Communications, Mobile Marketing Magazine, Mobile Messaging Analyst, RCR Wireless News, and Wireless Week. Association sponsors are CMO Council, CTIA-The Wireless Association, Canadian Wireless Telecommunications Association (CWTA), eMarketing Association, dotMobi Advisory Group, INmobile.org, MoMeMo, Inc., and the Online Publishers Association.

Who

Laura Marriott, president of the MMA commented on the event, “Mobile marketing is evolving from trial and practice to campaigns with mobile elements that brands are putting significant investment behind. That interest and enthusiasm around the mobile channel is reflected in the diversity and quality of this year’s speakers. We look forward to our strongest event yet.”

The MMA is the premier global non-profit association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the mobile channel for use by brands and content providers. The more than 400 global member companies include agencies, advertisers, handheld device manufacturers, wireless operators, aggregators, technology enablers, market research firms and all companies focused on marketing via the mobile channel. For more information, please visit www.mmaglobal.com

Where

The Marriott Marquis
1535 Broadway
New York, New York 10036
212.398.1900

When

June 6-7, 2007

Contact

For North America or Asia Pacific media registration and/or briefing opportunities, contact Global Results Communications at press@mmaglobal.com or (949) 608-0276. For EMEA media registration and/or briefing opportunities, contact Liberty at press.emea@mmaglobal.com

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