Microsoft Wagers $1 Billion in 24/7 Real Media Biding War
According to a report in the NY Post, Microsoft has considered offering $1 billion to acquire 24/7 Real Media.
The bid could put Microsoft over the top in a field that includes WPP Group.
The pressure on Microsoft to buy an internet ad firm has increased since Google captured DoubleClick for $3.1 billion and Yahoo! bought Right Media for $680 million.
It is obvious the “big three” of the internet have their focus on successful ad firms. Speculations have also surfaced that Microsoft is interested in aQantive.
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Reader Comments.
Why would MSFT waste a billion on this company? They gain nothing by buying 24/7 - Aquantive maybe but not 24/7 !!!
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