Marchex Partners With Fox On Spanish Language Web Sites
Marchex has said it paid $10 million in cash for their Spanish-language sites.
Marchex has partnered with Fox’sLatin American Channels division to create Spanish-language content for web sites owned by the media firm. This partnership is moving Marchex closer to achieving global internet goals.This new effort will reachan estimate of over 88 million Spanish-speaking internet users globally in the U.S., Mexico, Spain, Central andSouth America, as well as other countries around the world.
Marchex has a partnership with Yahoo to handle its domestic holdings. Many of the sites in the Spanish-language classification will run ads served by Google, or sold directly by Marchex.
The content follows Marchex’s local and contextual relevance formula, which lends itself to advertising and search engine optimization. Searches on localized Google sites return such general domains at tarjetas.com (greeting cards) or mascotas.com (pets) high in organic listings. Other domains include familias.com(families), salsa.com(salsa), salud.com(health), and deportes.com(sports) which will have content fed to the sites from Fox’s Latin America Channels division from existing channels including Fox Toma 1, Utilisima, Fox, Fox Sports, Fox News, Speed Channel, and MyFox.
Article Sponsor
More News
Reader Comments.
No comments yet
Leave a Comment
Latest News
- The Android Market Is Open for Business August 29th 2008
- RIP: Yahoo’s Mash August 29th 2008
- Boomers Are Slutty Shoppers August 29th 2008
- DigiMeld Raises $2M August 29th 2008
- Comcast Caps Internet Usage at 250 GB August 29th 2008
- Microsoft To Buy Ciao.com Price Comparison Firm August 29th 2008
- McCain Beats Obama in Online Ad Tactics? August 28th 2008
- Hires Round-Up: WPP, Pandora August 28th 2008
Spotlight
AdMob: Google’s Move Into Mobile Fray Helps UsADOTAS EXCLUSIVE – AdMob offers the biggest mobile advertising marketplace on the planet — and the company was founded just [...] more...
Features
- Local Shops Have Leg Up on Social Sites August 29th 2008
- Phelps Wins GOLD for Facebook Advertisers August 28th 2008
- Email Deliverability: 10 Golden Rules August 27th 2008
- Infomercials: Revolutionary Political Tool? August 27th 2008
- Can 314 Ad Networks Really Thrive? August 26th 2008
Reader Favorites
Classifieds
Most Commented
- Google Slaps Affiliate Marketers (Again) (27)
- Marketing to Women Is So 2007 (10)
- Why CFOs Don’t Believe in Online Advertising (7)
- Serious Software Bugs Reported in iPhones (6)
- Obama’s VP Pick Inauspicious for Net Neutrality (5)
- Has NebuAd Ruined Behavioral Targeting? (4)
- Four Steps To Lead Generation Success (3)
- Two Mobile Studies Provide Priceless Peek Into Consumers’ Psyche (3)
