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JumpTap, Inc. Helping Virgin Mobile Keep It Local

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May 23, 2007 

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Sarah Novotny  |

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JumpTap, Inc. Helping Virgin Mobile Keep It Local

Virgin Mobile USA, announced it is extending its mobile search functionality by integrating a WAP-based local search application from JumpTap, Inc., a pioneer in the development of innovative, carrier-centric mobile search technology.

Launching this week, the new local search application enables Virgin Mobile USA customers to type in specific search terms, along with a zip code or city and state, to find anything local. The new capabilities also allow customers to search for local maps and directions to and from destinations, from their mobile phones. Virgin Mobile now offers on-and off-portal search in one WAP-based application.

Since February, JumpTap’s white label mobile search engine has been “behind the scenes,” helping Virgin Mobile USA’s customers quickly discover the broadest amount of content, such as ringtones, wallpapers, graphics and games — both from within Virgin Mobile’s own suite of content (on-portal), as well as out on the mobile Web (off-portal). Virgin Mobile USA also uses JumpTap’s mobile services to organize and deliver relevant results to customers’ mobile phones through both sponsored and organic links, providing relevant information that is easy to read and navigate.

“By simply typing in a zipcode,customers can find restaurants, stores, maps and directions while they’re out and about. JumpTap has proven to be one of the market’s leading providers of mobile search services and we are pleased to be extending our partnership with them to further enhance our services.”said Dominick Tolli, vice president, Mobile Data Services for Virgin Mobile USA.

“JumpTap is committed to providing wireless carriers to help their customers find the right on-and off-portal content in an appropriate format,” said Dan Olschwang, JumpTap’s president and chief executive officer. “We are pleased that Virgin Mobile USA has chosen to extend its partnership with us for local search, and we look forward to a long-standing relationship into the future.”

Online advertisers havethe opportunity to connect with consumers on UGC sites. The greater receptivity among younger age groups to advertising on UGC sites suggests that the future is bright for advertising in this medium.

Tags: Advertising:UGC, Inc., jumptap and Virgin-Mobile-USA

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