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Avenue A | Razorfish Names Darin Brown Chief Strategy Officer

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Sarah Novotny  |

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Avenue A | Razorfish Names Darin Brown Chief Strategy Officer

Avenue A | Razorfish (NASDAQ: AQNT), one of the largest interactive services firms in the world, today announced Darin Brown has become the agency’s first Chief Strategy Officer. The new position creates a catalyst for leveraging thought leadership throughout the agency and to drive innovation on a global scale. In his new role, Brown will lead the agency’s discipline areas, including analytics, strategy, technology, media, creative design, search, user experience and enterprise solutions. Brown will also be responsible for the agency’s partnership alliance program and marketing efforts.“As a 10-year veteran of Avenue A | Razorfish, Darin has provided remarkable value in growing our business both on the West coast and across the company. His efforts and strategic leadership with our clients, partners and employees make him an excellent choice for this critical role,” said Clark Kokich, worldwide president, Avenue A | Razorfish. “Going forward, our approach has to be different — we have to think of new ways to support our clients in maximizing all digital channels on a global scale. With Darin’s leadership I am confident we will continue to challenge our clients to innovate and rethink the way they do business.”Recent developments, including Avenue A | Razorfish’s growing global roster, which includes offices and clients across the U.S, Australia, China, France, Germany, Hong Kong, Japan and the United Kingdom and client growth have sparked the need for a unified, digital marketing strategy leader.“No single country is responsible for today’s digital revolution, therefore, the key to addressing different consumer needs is learning how to reach the global consumer on their terms,” commented Brown. “I have a thrilling challenge ahead of me and believe we are well-positioned to drive our clients’ digital marketing plans, not only in our backyard but across the globe.”“Through his thought leadership and passion, Darin has proven he has the vision to advocate change and innovation across all facets of the digital world,” said Forest Key, director of the Web/Client UX Platform & Tools Team at Microsoft Corp. “He has been a valuable partner to us on many initiatives, including Microsoft Silverlight, and has been instrumental in helping us set a new level of excellence for user experience on the Web.”Brown has held many operational roles within Avenue A | Razorfish, including functioning as president of the West region, where he was responsible for leading operations in Seattle, Portland, San Francisco and Los Angeles. He led the agency’s efforts in integrating the Web media and Web development capabilities and provided strategic and business development leadership for many of the agency’s clients throughout his tenure with the firm.Brown started his career in 1990 with Leo Burnett Toronto, now part of Publicis Groupe, where he created the award-winning Leo Burnett Interactive Group (now known as ARC).