The online offshoot of the Washington Post will now provide high-definition podcasts for iTunes. The announcement came today and while the podcasts will be available on iTunes, viewers will also be allowed access to HD pocasts on HD television and computer screens. The podcasts can be retrieved through the iTunes website for Apple TV and is the first time a news organization has offered such a service.
“The demand for high-quality video via the Web is surpassing that of the supply. Consumers are eager to adopt HD content to move away from the drab experience of watching it within a small box on their computer screens. High-definition is the future of video; we have moved beyond standard definition to provide viewers with a higher standard. We knew we needed to evolve past web video to remain a relevant, innovative news source,” said Tom Kennedy, Managing Editor of Multimedia for Washingtonpost.com.
The HD content consists of documentary pieces that have been shot with high-definition cameras. The videos can also be downloaded by visiting Washingtonpost.com. Some of the content will include award-winning documentaries like the Ã‚â€œ”Being a Black Man”Ã‚â€ series by Emmy award-winning videojournalist Ben De La Cruz, a series on Darfur refugees in Chad by Emmy Award-winning videojournalist Travis Fox, and many others.
In his statement, Kennedy also added, “The Washingtonpost.com multimedia team has worked hard to hone not only their technical skills, but also their storytelling skills. This team has invested in providing outstanding content and quality journalism, and in turn weÃ‚â€™ve invested in the technology they need to keep growing without limitations.”Ã‚â€