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Brian Niles is the CEO and co-founder of TargetX, which is the leading provider of interactive marketing technology and services to college admissions offices. For each of the past four years, TargetX has been named one of the fastest growing, privately-held firms in the Philadelphia region. Before founding TargetX, Niles served as an admissions director, marketing manager and enrollment consultant in the higher education industry.

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The Wonders of Web Conferencing: A Case Study on How Marketers Can Stay Ahead of the Learning Curve

Written on
Apr 5, 2007 
Author
Brian Niles  |
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The Wonders of Web Conferencing: A Case Study on How Marketers Can Stay Ahead of the Learning Curve

Glance was ideal, easy-to-use and has practically no user interface, which means attendees don’t have to download any software or navigate a slew of options. We simply direct clients to our website, which automatically links them into our web conferences. The entire process takes only about one minute and we’re up and running. With other web conferencing companies we’d have to wait five or even ten minutes just to help clients download the necessary tools. When you add it all up, the ease of use has saved us so much time and money in productivity alone. Our higher ed clients can focus solely on the information we’re sending them and not worry about logging into a confusing web conference.

Since our campaigns are highly visual, most of the staff work on Apple computers. Before we worked with Glance’s new Glance Mac feature for Apple computers, staff members would have to switch back and forth between different systems. Now, our staff can seamlessly host web conferences from any Mac, PC or Linux computer with any other computer in a highly secure environment. I’ve looked around and there really isn’t any other fully cross-platform web conferencing tool besides Glance Mac that’s so simple to use. The process is so easy that clients barely notice it. We share our desktops with clients and they can see exactly what their messaging, designs and programs look like. We can alter and edit features and designs according to clients’ demands. It’s on the spot with no delays and we don’t have to worry about any information being lost. The online interaction offers us immediate feedback and for clients, the ultimate customer service experience.

Web conferencing lets us replicate the face-to-face experience with clients without ever having to leave the office. With Glance, we have a simple and fast way to “meet” with clients. There’s no waiting period to host web conferences and that’s important to us since we’re creating custom interactive marketing communications campaigns. The staff uses web conferencing to walk clients through the planning of email, instant messages, chat sessions, blogs and other interactive tools. During training sessions, we cover technology that is mostly unfamiliar to our clients. Using Glance, clients sit back and take in the entire learning experience as we guide them through different tools, verbally and visually. Clients fully grasp what we’re saying because they see exactly what we’re talking about.

Web conferencing has become a part of our day-to-day operations. Whether connecting with clients, pitching prospects or training, web conferencing is an invaluable tool when working with our client base of colleges and universities across the nation. Web conferencing has proven its value for us time and time again. Glance has greatly simplified my company’s operations while helping grow the business at the same time. In the field of college marketing, web conferencing lets us deliver the services our clients want at the rapid pace we need.





Reader Comments.

I feels like I’ve triedmost everything for web conferencing over the last 5 years. I found that simplicity is the key thing. It’s got to be VERY easy to use. And low cost is also important. I found the “leaders” to be hard rather klutsy and expensive. I stumbled upon Yugma in December and have been using them since. Very easy, fast, and actually works between windows and Macs. I started with the free version — which is free forever, and recently upgraded to premium for less than 10 bucks. Hard to beat. I recommend to all. check out at http://www.yugma.com

Posted by Derby | 6:16 am on April 10, 2007.

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