The Wonders of Web Conferencing: A Case Study on How Marketers Can Stay Ahead of the Learning Curve
The world of marketing communications is an ever-changing and evolving one. Combine that with the college market and you’re dealing with a handful of emerging trends nearly every semester. My company originally began in 1998 as an email-based marketing firm serving the higher education market. Through the years we’ve evolved, the word “interactive” has grown to encompass all sorts of on- and off-line initiatives. Whether working to push our clients’ target audiences — prospective students — to a school website, onsite campus tour or even a new blog, we’ve leveraged technology from day one. Think about it. How many people even knew what the word “blog” meant just five years ago? Times have changed!
As a technology-driven entrepreneur, I, along with my staff, work with clients in the academic world, which aren’t known to be early-adopters for new technologies. We provide interactive marketing technology and services to nearly 450 colleges and universities trying to recruit the next incoming class. College students have helped drive technology’s integration into our daily lives. Knowing this, we help colleges reach prospective students by integrating email, online chats, blogs, podcasts message boards and online surveys into marketing campaigns. For example, our eXpressEmail program allows schools to easily send relevant messages, track the results and measure the effectiveness of the campaigns — all in real time using the school’s own custom database and personalization. Students are online and one of our goals is to help schools reach them in their online world.
When conducting sales presentations and complex training sessions with clients, it was difficult to constantly hit the road to meet all over the country. Our entire integrated suite of tools is web-based and online training had become a crucial part of integrating different technologies into their campaigns. To cut down on expenses, save time and better serve clients, I started researching different web conferencing options. I first worked with some of the web conferencing industry’s “leading” companies and while I found their services competent, I still hadn’t found a tool that really met the needs of my company and our clients.
Since we work mostly with the academic world, it was important to find a web conferencing solution that was straightforward and effortless. Higher ed clients are practical and time is considered an invaluable asset. We needed a simple web conferencing tool that my clients didn’t have to read a ten-page manual to understand. Eventually, I found Glance Networks and was lured by the company’s focus on small businesses and the concept of simplicity. I didn’t need all of the “bells and whistles” that came along with web conferencing with some of the bigger companies.
Reader Comments.
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I feels like I’ve triedmost everything for web conferencing over the last 5 years. I found that simplicity is the key thing. It’s got to be VERY easy to use. And low cost is also important. I found the “leaders” to be hard rather klutsy and expensive. I stumbled upon Yugma in December and have been using them since. Very easy, fast, and actually works between windows and Macs. I started with the free version — which is free forever, and recently upgraded to premium for less than 10 bucks. Hard to beat. I recommend to all. check out at http://www.yugma.com
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