Sometimes what was old becomes new again; I’ve noticed this with co-registration as a form of advertising.
A few years back co-registration was hot, and then it died down a bit, because some advertising channels did not want to share leads, the advertisers didn’t really share leads, and they didn’t like the idea that their campaign was listed on a page with several other campaigns. In essence they didn’t want to share the space.
Sadly, little by little, co-reg became a quiet phrase.
For those of you not familiar with co-registration, co-reg is a quick way to build your database/list. Co-registration can build your mailing list or generate leads fairly quick, quicker than some banner campaigns. The leads or subscribers generated are legitimate because they have to opt-in to your service, newsletter, subscription, etc.
Also, a good amount of top Affiliate Networks will run co-reg campaigns as well, just need to speak to your Account Rep to find out if they will entertain a co-reg campaign.
When speaking to your rep let them know what type of co-reg offer it is, meaning is it a link out or a hosting offer.
If the offer is a link out, this means the link can be inserted into the sites co-reg path.
If the offer can be hosted, this means they (the site) rebuild the required form/landing page to post the leads.
A Co-reg path is generally a page that the advertisers share in order for the publisher to generate revenue from more than one co-reg offer. With a bit of coding know how or enlist a programmer, they can help create a co-reg path for you.
Now in 2007 I have noticed co-reg making a hot comeback. Almost every day for the past few months, I receive emails asking if we have any co-reg campaigns; or if we can run this or that co-reg campaign. I found this intriguing and wondered why it has comeback so strong; therefore I interviewed a top Account Executive at a well known Affiliate Network (this person wants to remain anonymous so we’ll call him Mr. Reg.) I asked Mr. Reg a few questions to get the Account Exec point of view:
Q. Mr. Reg do you feel co-reg is making a comeback?
A. From what I have seen so far in this industry co-reg is still strong. I have noticed that more and more people in this industry are doing co-reg.
Q. Why do you feel it is becoming more popular again?
A. It is becoming more popular because it is an easy way to trap a lot of data for your database.
Q. As an Account Rep how do you convince your clients to use co-reg as their form of advertising?
A. Usually if an affiliate is running co-reg and I have an offer they agree to do a small test.
Q. Do you feel co-reg will succeed better this time around?
A. I feel it would succeed especially if you position it the right way. It is really a way to start a list and build your database.
Q. Is co-reg an easier way to advertise or more intensive?
A. From what I have seen easier. Some affiliates can have your offer in a path within a couple of hours.
I know from an Affiliate Network point of view, we currently have co-reg offers for our partners and publishers to run. We are also looking to create our own co-reg path, because it is a great opportunity to get in on the ground floor of co-reg and grow with the industry.
And co-reg is very affordable. Although there are offers out there that may offer $18.00 per co-reg lead, you can still get in on building your list with smaller co-reg sites or directly with some publishers that run co-reg for a lesser dollar amount.
Be armed as a client, when discussing your advertising campaign, ask “What is co-reg and how can I do a small test?” It never hurts to try new things out, who knows co-reg could turn out to be the best thing for your campaign and advertising budget.