http://www.adotas.com/2007/04/in-game-immersion-iga-and-massive-execs-sound-off-on-the-ad-strategy%e2%80%99s-evolution/ Where Interactive Advertising Begins Fri, 10 Feb 2012 17:07:34 +0000 hourly 1 http://wordpress.org/?v=3.1.1 http://www.adotas.com/2007/04/in-game-immersion-iga-and-massive-execs-sound-off-on-the-ad-strategy%e2%80%99s-evolution/#comment-604322 Second Life, Statistics, Secret Sauce & IGA | Game Pet Fri, 19 Sep 2008 04:34:44 +0000 http://www.adotas.com/2007/04/in-game-immersion-iga-and-massive-execs-sound-off-on-the-ad-strategy%e2%80%99s-evolution/#comment-604322 [...] In-Game Immersion: IGA and Massive execs sound off on the ad strategy’s evolution Wow that’s a long title. Justin Townsend (CEO IGA), and Alison Lange (VP Marketing, Massive) contribute a lot of information – especially if you’re just getting up to speed on our industry thinks. However, for me it wasn’t the background that was most interesting, it was the statistics referenced: [...] [...] In-Game Immersion: IGA and Massive execs sound off on the ad strategy’s evolution Wow that’s a long title. Justin Townsend (CEO IGA), and Alison Lange (VP Marketing, Massive) contribute a lot of information – especially if you’re just getting up to speed on our industry thinks. However, for me it wasn’t the background that was most interesting, it was the statistics referenced: [...]

]]> http://www.adotas.com/2007/04/in-game-immersion-iga-and-massive-execs-sound-off-on-the-ad-strategy%e2%80%99s-evolution/#comment-271096 Random Noise | Second Life, Statistics, Secret Sauce & IGA Sat, 09 Feb 2008 23:18:27 +0000 http://www.adotas.com/2007/04/in-game-immersion-iga-and-massive-execs-sound-off-on-the-ad-strategy%e2%80%99s-evolution/#comment-271096 [...] In-Game Immersion: IGA and Massive execs sound off on the ad strategy’s evolution Wow that’s a long title. Justin Townsend (CEO IGA), and Alison Lange (VP Marketing, Massive) contribute a lot of information – especially if you’re just getting up to speed on our industry thinks. However, for me it wasn’t the background that was most interesting, it was the statistics referenced: [...] [...] In-Game Immersion: IGA and Massive execs sound off on the ad strategy’s evolution Wow that’s a long title. Justin Townsend (CEO IGA), and Alison Lange (VP Marketing, Massive) contribute a lot of information – especially if you’re just getting up to speed on our industry thinks. However, for me it wasn’t the background that was most interesting, it was the statistics referenced: [...]

]]> http://www.adotas.com/2007/04/in-game-immersion-iga-and-massive-execs-sound-off-on-the-ad-strategy%e2%80%99s-evolution/#comment-80567 Xbox Research » WinInfo Short Takes: Week of April 9 Fri, 06 Apr 2007 16:08:37 +0000 http://www.adotas.com/2007/04/in-game-immersion-iga-and-massive-execs-sound-off-on-the-ad-strategy%e2%80%99s-evolution/#comment-80567 [...] ADOTAS, NY - 23 minutes agoThe possibilities seem to be endless with consumers demanding products like Playstation 3 and Xbox 360. Justin Townsend, CEO, IGA, and Alison Lange, …In-Game Immersion: IGA and Massive Execs Sound off on the Ad … [...] [...] ADOTAS, NY – 23 minutes agoThe possibilities seem to be endless with consumers demanding products like Playstation 3 and Xbox 360. Justin Townsend, CEO, IGA, and Alison Lange, …In-Game Immersion: IGA and Massive Execs Sound off on the Ad … [...]

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