Online video outfit GoFish is joining forces with Mandalay Integrated Media Entertainment to enhance offerings to advertisers and sponsors interested in Internet video.
Provisions of the agreement include utilizing MIME’s advertising development, creation and production expertise, along with sponsorship program services. GoFish will gain visibility which is expected to raise revenue efforts while providing MIME, a branded entertainment company, with an opportunity to offer a range of broad services to its clients, including allowing access to several areas within online video like premium, original programming and targeted ad delivery.
In a press statement, David Salzberg, President of Mandalay Integrated Media Entertainment, said, “Mandalay’s unique approach to branded entertainment and integrated media will lay a solid foundation for the future of Made-for-Internet programming on GoFish. Our strategic partnership provides a tremendous opportunity for Mandalay to enter the rapidly growing online video market with one of the leading innovators in the sector.”
Peter Guber, chairman and CEO of Mandalay Entertainment Group, added, “The Internet is rapidly transforming the landscape of traditional entertainment media, enabling a more interactive, consumer-focused experience. Among our goals at Mandalay is to facilitate the integration of these two distinct, yet complimentary forms of media, and our partnership with GoFish is a major step towards this objective.”