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Carlson Forms Mobile Marketing Partnership with Enpocket

Written on

Apr 2, 2007 

Author

Sarah Novotny  |

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Carlson Forms Mobile Marketing Partnership with Enpocket

Carlson Marketing today has entered a partnership with Enpocket Mobile Marketing Company, using Enpocket’s technology to further its mobile efforts.

The Enpocket platform will be used within a wide range of marketing services by Carlson. Through this partnership, Carlson’s clientele will receive fully integrated, end-to-end mobile solutions like loyalty marketing, employee recognition and events.

In a press statement, Carlson Marketing Vice President of Interactive Marketing Douglas Rozen said, “As we strive to help our clients create two-way dialogue and build lasting relationships with their customers, channel partners and employees, we are making significant investments around the mobile device. This will become one of the most important channels within the interactive marketing mix. Our unique alliance with Enpocket will enable us to connect our clients with their customers anytime and anywhere.”

Enpocket President and CEO Mike Baker added, “We are pleased to be working with market leaders like Carlson Marketing to define and deliver mobile solutions that are useful to consumers and therefore valuable to brands seeking a more personal relationship with their customers. The products created under this alliance will help some of the largest companies in the world expand their customer touch points to the mobile device.”

Enpocket will also be designing and delivering mobile services within three other areas of Carlson’s markets: Meetings & Events, Sales & Marketing Services and Carlson 1to1.

Tags: carlson, Enpocket, mobile_marketing and partnerships

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