http://www.adotas.com/2007/04/247-debuts-open-adstream-for-mobile/ Where Interactive Advertising Begins Fri, 10 Feb 2012 14:59:18 +0000 hourly 1 http://wordpress.org/?v=3.1.1 http://www.adotas.com/2007/04/247-debuts-open-adstream-for-mobile/#comment-98725 Web Liquid | thinking:returns » Blog Archive » The implications of Google’s $3.1 billion bid for Doubleclick Fri, 18 May 2007 17:23:27 +0000 http://www.adotas.com/2007/04/247-debuts-open-adstream-for-mobile/#comment-98725 [...] 2. Microsoft to purchase aQuantive, or RealMedia direct competitors of Doubleclick. 24/7 Real Media seems to be a more likely target given its’ large global footprint, advancements in mobile and large advertising network. Furthermore, a purchase of aQuantive would be complicated by aQuantive's online advertising agency Avenue A/Razorfish. Media and advertising agencies, which buy advertising from Microsoft properties such as MSN, would view this as a conflict of interest. Having said that ATLAS has invested heavily in the development of a delivery and management platform for interactive television — an area of growth for Microsoft.   [...] [...] 2. Microsoft to purchase aQuantive, or RealMedia direct competitors of Doubleclick. 24/7 Real Media seems to be a more likely target given its’ large global footprint, advancements in mobile and large advertising network. Furthermore, a purchase of aQuantive would be complicated by aQuantive’s online advertising agency Avenue A/Razorfish. Media and advertising agencies, which buy advertising from Microsoft properties such as MSN, would view this as a conflict of interest. Having said that ATLAS has invested heavily in the development of a delivery and management platform for interactive television — an area of growth for Microsoft.   [...]

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