YuMe Launches Video Ad Network
Today, startup YuMe Networks has launched a new advertising network dedicated to online video, which includes a contextual targeting system that works like the keyword-based ad systems used by many websites.
“Our network is going to bring real order to the current state of chaos in online video advertising,” said CEO Jayant Kadambi in a statement. “YuMe will for the first time give advertisers the ability to place ads alongside contextually relevant content, ending current run of site buys that are neither effective nor transparent.”
Before an ad is placed, YuMe’s software scans the available video content and sorts it into ad-friendly categories like Auto, Finance or Entertainment. Advertisers then select which category matches their advertising message and their ad creative. YuMe in turn places that ad into the video, which can be downloaded or streamed in a variety of formats. The placement system gives a distinct advantage over non-targeted and run-of-site ads.
YuMe also claims its system is able to tell which videos are appropriate for different brands, making it a viable platform for monetizing user-created advertising, which can also be targeted according to category.
YuMe hosts both the video content and the advertising. The new system provides real-time reporting, and advertisers can customize their campaigns on-the-fly according to the numbers as they come in. The company has also included geographic and demographic targeting, allowing advertisers to customize ads for each particular audience.
Reader Comments.
No comments yet
Leave a Comment
Article Sponsor
More News
Spotlight
Trust Me – I’m a Professional … SEOADOTAS — At WebMetro we typically provide SEO Action Plans as part of campaigns. As the name implies, an SEO [...] more...
-
Loading ...
Latest News
- Readers weigh in on ATT, ad networks and the iPhone July 2nd 2009 ADOTAS — In our weekly poll, readers overwhelmingly said that [...] more »
- Hiring, promotions, location, partnerships and product news July 2nd 2009 ADOTAS — Internet Oldtimers Foundation, Jumptap, eXelate, Kampyle, The Digital [...] more »
- OPA large ad units unfurl across the web July 1st 2009 ADOTAS — The Online Publishers Association said a group of [...] more »
- Email spam in June worst since 2007 July 1st 2009 ADOTAS — MessageLabs Intelligence released its numbers for June, and [...] more »
- Joost becomes YouTube roadkill, starts layoffs July 1st 2009 ADOTAS — Despite reworking its technology to work in a [...] more »
- Ad networks, not websites, choked on Michael Jackson news July 1st 2009 ADOTAS — The news of the pop star’s death saw [...] more »
- StrongMail doubling down on social media, buys PopularMedia July 1st 2009 ADOTAS — StrongMail has announced that it acquired PopularMedia, a [...] more »
Features
- Automakers Need to Become Better Conversationalists July 2nd 2009
- Affiliates can win in the media buy game July 2nd 2009
- Crowd-Sourced Ads: A Measured Response June 28th 2009
- Is the government coming for you? June 28th 2009
- Customer Loyalty: How to Earn It June 25th 2009
Reader Favorites
Layoff Tracker
- AOL - 700
- Apple - 50
- Clear Channel - 2,800 total (1,000 currently)
- Google - 340
- IBM - more than 7,800
- Joost - about 90
- MySpace - in June, about 720
- World Avenue - 30 percent of workforce
- Yahoo - 2,220 total, about 700 currently
- Zango - closes, about 90, in addition to earlier layoffs
Classifieds
Recent Comments
- Josette Davids: Great article and an amazing time was had by all at this event. I'm an
- Mike Poserina: There is also a tragic flaw rumored in Bing's ad placement engine. When resolved,
- Andy: Erin, Never mind the commenters who can only see the negative side of things. I thank you
- pkohler: We've also noticed that ads frequently adversely affects the performance of a Web page. As
