Internet marketing/technology firm Viewpoint Corporation today announced that it has acquired MAKOS Advertising, L.P., an Austin, Texas-based full-service creative agency. MAKOS specializes in broadcast and video advertising, branding and graphic design, and have a roster of clients that include Dell, Rodeo Austin, Sweet Success, NASCAR, and others.
MAKOS will work to serve Viewpoint’s clients better with cross-platform advertising support that includes broadcast video. Furthermore, MAKOS will provide Viewpoint with the opportunity to offer strategic marketing and creative services, campaign concepting and execution, broadcast production, and in-house digital advertising production services. Viewpoint in turn stands to gain more than 25 new marketer direct customers, while MAKOS will now additionally offer Unicast advertising and Studio 3D solutions.
Mark Turner, founder and CEO of MAKOS, states, “This acquisition will combine Viewpoint’s heritage in visualization and online premium rich media marketing with MAKOS’ creative expertise and broadcast video experience. As more marketers look to develop integrated strategies to reach their target audience through multiple mediums, we embrace the opportunity to join a company with a leadership position in the growing Internet marketing technology space.”
From the Viewpoint perspective, company CEO Patrick Vogt offers, “A key part of our strategy is to target local creative agencies that add value to our customers at every step of the interactive advertising supply chain. MAKOS provides us with new functional capabilities that we do not currently have, it accelerates our marketer direct strategy, and it presents us with local brand exposure and local reach.”