http://www.adotas.com/2007/03/turning-the-advertising-tide-an-on-location-expose-of-online-video-upstart-turnhere/ Where Interactive Advertising Begins Fri, 10 Feb 2012 17:07:34 +0000 hourly 1 http://wordpress.org/?v=3.1.1 http://www.adotas.com/2007/03/turning-the-advertising-tide-an-on-location-expose-of-online-video-upstart-turnhere/#comment-75571 Angela Wilson Gyetvan Wed, 21 Mar 2007 21:07:04 +0000 http://www.adotas.com/2007/03/turning-the-advertising-tide-an-on-location-expose-of-online-video-upstart-turnhere/#comment-75571 Kenneth, thanks for the mention. However, I think I should clarify Revver's business model a bit, because I believe the artists behind properties like Ask a Ninja, Lonelygirl15 and EepyBird would hardly classify themselves as "casual creators." These folks view themselves as professionals who are earning a living by leveraging a new medium. And while there are certainly casual creators earning small amounts on Revver, it's these professionals who are most rapidly adopting Revver's tools and services. And as evidenced by the $35K that EepyBird earned on a single video last fall, they are also reaping significant benefits. They also, notably, retain creative control over their content and its distribution as they build their brands online. We're proud and thrilled to be able to support their efforts. Kenneth, thanks for the mention. However, I think I should clarify Revver’s business model a bit, because I believe the artists behind properties like Ask a Ninja, Lonelygirl15 and EepyBird would hardly classify themselves as “casual creators.” These folks view themselves as professionals who are earning a living by leveraging a new medium. And while there are certainly casual creators earning small amounts on Revver, it’s these professionals who are most rapidly adopting Revver’s tools and services. And as evidenced by the $35K that EepyBird earned on a single video last fall, they are also reaping significant benefits. They also, notably, retain creative control over their content and its distribution as they build their brands online. We’re proud and thrilled to be able to support their efforts.

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