Turner Taps Cornerstone for Broadband Marketing Initiatives


Music/lifestyle marketing firm Cornerstone has kickstarted a partnership with Turner Broadcasting for its new comedy broadband network Super Deluxe. In effect, Cornerstone will be providing marketing, promotions, as well as a full digital and PR campaign.

Since its launch in mid-January, Super Deluxe has attracted nearly two million unique users with Cornerstone’s targeted marketing efforts, according to the release.

With its social networking layout, Super Deluxe will provide users with short films, sketches, episodic series and more. Videos from legends and rising stars like Bob Odenkirk, Brad Neely, Corky Quackenbush, Olde English, Richard Belzer, Maria Bamford, David Cross, and Eugene Mirman will be featured on the site as well. By going to the Super Deluxe site, users can acccess information on the channel, which eventually become available in cable VOD, mobile phones and personal media player formats in the near future.

Steven Justman, executive VP and general manager of Cornerstone stated, “From the depth of the original content to the unique opportunities afforded brand marketers, Turner Broadcasting has once again broken new ground by bringing a TV-quality comedy experience to the digital realm. We are pleased to offer our insight into the consumption habits of the digital consumer in working alongside Super Deluxe to introduce this compelling material.”


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