Turner Taps Cornerstone for Broadband Marketing Initiatives
Music/lifestyle marketing firm Cornerstone has kickstarted a partnership with Turner Broadcasting for its new comedy broadband network Super Deluxe. In effect, Cornerstone will be providing marketing, promotions, as well as a full digital and PR campaign.
Since its launch in mid-January, Super Deluxe has attracted nearly two million unique users with Cornerstone’s targeted marketing efforts, according to the release.
With its social networking layout, Super Deluxe will provide users with short films, sketches, episodic series and more. Videos from legends and rising stars like Bob Odenkirk, Brad Neely, Corky Quackenbush, Olde English, Richard Belzer, Maria Bamford, David Cross, and Eugene Mirman will be featured on the site as well. By going to the Super Deluxe site, users can acccess information on the channel, which eventually become available in cable VOD, mobile phones and personal media player formats in the near future.
Steven Justman, executive VP and general manager of Cornerstone stated, “From the depth of the original content to the unique opportunities afforded brand marketers, Turner Broadcasting has once again broken new ground by bringing a TV-quality comedy experience to the digital realm. We are pleased to offer our insight into the consumption habits of the digital consumer in working alongside Super Deluxe to introduce this compelling material.”
Article Sponsor
More News
Reader Comments.
No comments yet
Leave a Comment
Spotlight
Goodmail: Video-in-Email the Next GoldmineADOTAS EXCLUSIVE — Email marketing can be both effective and controversial. As a marketer, this is a great opportunity to [...] more...
Features
- Four Steps To Lead Generation Success: Parts 3, 4 July 18th 2008
- Market Mayhem July 17th 2008
- Why Your Digital Reputation Is Important July 16th 2008
- Goodmail: Video-in-Email the Next Goldmine July 15th 2008
- Can SMS Get McCain Elected? July 14th 2008
Latest News
- Former AOL Exec Launches Online Film Site July 18th 2008
- Study: 75% of Companies To Boost Digital Ad Spend July 18th 2008
- Google, Microsoft Woes Ascend as Stock Plunges July 18th 2008
- WebTrends’s New Tool Tracks Video Engagement July 18th 2008
- Google Snags Contextual Ad Co. for $140M July 18th 2008
- Become.com Scores $8 Million July 18th 2008
- ValueClick Cuts Fiscal Outlook: Staff Next? July 17th 2008
- YouTube Goes to Hollywood July 17th 2008
Reader Favorites
Classifieds
Most Commented
- Why Top Publishers Bash Ad Networks (7)
- Google Sucks: Why It Might Be a Good Thing (7)
- Serious Software Bugs Reported in iPhones (6)
- No Recession For Online Advertising, Promise (4)
- Raiders Of The Lost ROI (4)
- “Cheaper” iPhone Prompts Deceptive Pricing War (4)
- Peer39 Scores $8M, Unveils Semantic Ad Platform (4)
- Why CMOs Can’t Keep Their Jobs (3)
